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On Wednesday (February 2), Shiba Inu ($SHIB) team announced an interesting new partnership in Italy.
According to a tweet by the team, as the result of a new partnership Welly, a burger restaurant in Naples, Italy, has become the world’s first (and so far only) SHIB-themed restaurant.
🍔 SHIB x WELLY’s 🥬#ShibArmy join us in welcoming @wellyfriends, our newest partnerSHIB!#ShibFoodie #ShibWellys #Partnershib #Shib pic.twitter.com/eP694uz6Ye
— Shib (@Shibtoken) February 2, 2022
Here is one of Welly’s popular burgers:
In a blog post published yesterday, pseudonymous Shiba Inu developer Shytoshi Kusama, said that “ShibArmy is on the march” and since and “all armies must have proper sustenance”, he was happy to announce a new partnership that is significant since it “solidifies Shib’s first step into IRL (in-real-life) projects.”
He then explained why the Shiba team chose not to partner with a much larger restaurant chain:
“As I said in discord, we don’t really want to partner with the huge centralized conglomerates that are con-agriculture and known for selling ‘food’ that is harmful, subpar and possibly poisonous. Instead, we scoured the world for a new, and powerful team of restaurateurs that were willing to completely rebrand their organization to fit Shib’s ethos and technology stack. (More on this soon.)
“Another reason is the agility of the brand. Welly’s is a ‘burger joint’ but we understand the importance of having vegetarian, vegan, and ‘healthy’ fast food options. Upon the opening of our flagship store, we will introduce more options to cater to these needs.“
He also commented on how impressed by the speed that the Welly team had SHIBified their restaurant:
“Moreover on agility, within 1 week, upon the partnershib being put into place, Welly’s was able to complete a full-rebrand of their store, including mascot, creating new eco-friendly packaging, and taking suggestions from yours truly about marketing, menu and strategy.“
He went on to say that the Welly team is planning to “release multiple stores in 2022 and 2023.”
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