Ripple's New Commercial Released, Here's What It's About

Prominent XRP supporter @1CrypticPoet has shared via his Twitter handle that Ripple fintech giant has released a new commercial.

🔥 Ripple just released a new marketing ad.

Check it out!https://t.co/0SH96hW0i0 #xrp $xrp #XRPCommunity #crypto #blockchain pic.twitter.com/H5eeNjvAkw

— Cryptic Poet (@1CrypticPoet) January 18, 2023

The video was launched on Ripple's YouTube channel about 18 hours ago with a thousand views so far.

The description for the video says:

It's time to build a more efficient, dynamic and transparent financial system. Ripple's crypto solutions empower innovative finance leaders to drive business advantage from crypto today.

The ad says that the current financial system allows finance to be "stuck in the same old cycle" and not move forward.

Crypto solutions, it says then, are transforming finance, make it faster and a lot more efficient than anybody could ever think. With crypto and Ripple in particular, finance is moving into a "dynamic new era."

Earlier Ripple ads and TV commercial

The previous Ripple TV commercial was launched in 2019 as part of the awareness campaign the crypto giant was conducting back then.

As reported by U.Today, last year, Ripple's advertisements were also spotted on Wall Street and in the London Tube at Liverpool Street Station. Those advertisements appeared despite the current lawsuit that was started against Ripple by the SEC in December 2020.

Back then, many exchanges paused XRP trading, and some even delisted several XRP-based pairs.

SEC-Ripple lawsuit almost over?

The beginning of the lawsuit pushed XRP price way down, from the $0.32 level to $0.15 briefly. Currently, the token is changing hands at $0.386. However, the XRP community and Ripple's chief executive Garlinghouse expect the case to be solved this year, probably in the first half of it.

The CEO has repeated this belief several times during the World Economic Forum in Davos in a few interviews.

Per Garlinghouse, XRP is currently used for running over 50% of all Ripple transactions, of which there are billions every month.